Privacy Policy

9Positive Steps Fertility (“Positive Steps Fertility,” “we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our website, https://positivestepsfertility.com/ (the “Website”).

By accessing or using this Website, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Website.

This Privacy Policy should be read together with our Terms of Use.

Contact Information

If you have questions regarding this Privacy Policy, please contact us:

Positive Steps Fertility
Website: https://positivestepsfertility.com/
Email: fertility@positivestepsfertility.com
Phone: (601) 814-4849

Please note that communications submitted through the Website are not intended for urgent medical matters or emergencies.

Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide when you:

  • Complete a contact form
  • Request an appointment
  • Subscribe to newsletters or updates
  • Download resources
  • Participate in surveys
  • Submit inquiries
  • Communicate with our team

This information may include:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • City and state
  • Information related to your inquiry
  • Any other information you choose to provide

Information Collected Automatically

When you visit our Website, we may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Geographic location information
  • Referring website addresses
  • Pages viewed
  • Time spent on pages
  • Date and time of visits
  • Website usage data

Cookies and Tracking Technologies

We may use cookies, web beacons, pixels, and similar technologies to improve Website functionality, analyze traffic, personalize content, and measure marketing performance.

Cookies help us understand how visitors interact with our Website and improve user experience.

You may disable cookies through your browser settings; however, certain features of the Website may not function properly if cookies are disabled.

How We Use Your Information

We may use information we collect to:

  • Respond to inquiries and appointment requests
  • Provide information about fertility services and treatments
  • Improve Website performance and user experience
  • Conduct analytics and research
  • Maintain internal business records
  • Communicate with you regarding services, updates, and promotions
  • Protect the security and integrity of our Website
  • Comply with legal obligations

Marketing Communications

With your consent where required by law, we may send promotional emails, newsletters, appointment reminders, or other communications regarding our services.

You may opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in an email
  • Contacting us at fertility@positivestepsfertility.com

Please note that opting out of marketing communications does not affect transactional or service-related communications.

SMS Communications

If you provide your mobile phone number and consent to receive text messages, we may send appointment reminders, service updates, and other communications.

Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to any message or contacting us directly.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

How We Share Information

We may share information with:

Service Providers

Third-party vendors that assist us with:

  • Website hosting
  • Marketing services
  • Analytics
  • Customer relationship management
  • Appointment scheduling
  • Communication services

These providers are authorized to use information only as necessary to provide services on our behalf.

Legal Requirements

We may disclose information when required by law or when we reasonably believe disclosure is necessary to:

  • Comply with legal obligations
  • Respond to lawful requests from government authorities
  • Protect our rights or property
  • Protect the safety of patients, visitors, or others

Business Transfers

If Positive Steps Fertility is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, your information may be transferred as part of that transaction.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

While we take security seriously, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

We encourage users to review the privacy policies of any third-party websites they visit.

Children’s Privacy

This Website is intended for individuals who are at least 18 years old.

We do not knowingly collect personal information from children under the age of 13. If we learn that personal information has been collected from a child under 13, we will take reasonable steps to delete such information.

Parents or guardians who believe a child has provided personal information should contact us at fertility@positivestepsfertility.com.

Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information, including:

  • Access to personal information
  • Correction of inaccurate information
  • Deletion of personal information
  • Restriction of certain processing activities
  • Opting out of marketing communications

To exercise any applicable privacy rights, contact us at fertility@positivestepsfertility.com.

California Privacy Rights

California residents may have additional rights under applicable California privacy laws regarding access to, correction of, deletion of, and disclosure of personal information.

California residents may contact us using the information provided above to submit privacy-related requests.

Visitors Outside the United States

This Website is operated in the United States. If you access the Website from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors.

Any updates will be posted on this page with a revised effective date. Your continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy.